This two-hour Masterclass will provide you with the practical tools to create your charities individual case for support, specifically for your corporate supporters. The session will provide a mix of tuition and practical tasks

 A presentation on the principles behind an outstanding case for support will be amplified by the practice of developing your own case for support, using small group work, plus feedback and encouragement from Julia Worthington. You will leave the session with a completed case for support that you can use immediately.

Applying the Four Pillars model, created by Stephen Pidgeon, Julia will lead your through the steps to creating an emotive and powerful ‘fundraising proposition’ that can be used in a variety of settings including proposals, in an elevator pitch and on your website.

A ‘fundraising proposition’ or case for support for a corporate will look very different to the kind of case for support a trust fundraiser would create for grant applications. The corporate case for support is a short, inspiring, emotive statement that allows the business to understand what you do and why you do it, it sounds really simple, it can be incredibly challenging.

Our first step will be to find the thread that links your activities together, then we will work through each of the stages of the four pillars and finally I will introduce the principal of AIDA to your writing. The combination of the above methods has been tried and tested by Julia with many small and medium sized charities. The blend of these approaches will make your case for support compelling and inspiring.

Julia Worthington is known for her nurturing style of working with students, she gets the best from them by creating a safe space where the students can feel safe to experiment, try new things, succeed and sometimes make mistakes. She encourages and stretches her students with a mixture of laughter, imparting knowledge and kindness, this allows them to thrive and flourish.

Worksheets for the practical part of this Masterclass will be provided before the session.

The price for this 2 hour Masterclass, delivered by Julia Worthington MCIOF(Dip), an award winning corporate  fundraising expert: £57

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